No matter where you are, there are always people looking to buy and sell their homes or searching for apartments. Social media can be an incredible asset for real estate agents and property managers. A report by the National Association of Realtors Research Group stated that 47% of the leads generated for realtors came from one of their social media channels. This made it the top contender for lead generation.
What a lot of local agents and managers find difficult is how to utilize social media. Normally they only post about what listings they have available. The reality is, social media is more about connecting with a community of like-minded individuals than simply spamming them with your product.
The key is understanding how these different platforms can help you connect with the right community for your business needs. This will help you in deciphering which channels are the best for your listings.
Let’s dive into the different social media platforms for real estate and the different aspects of these platforms you may not be capitalizing on.
Having a Facebook page might seem obvious for your business. However, with the rise of Facebook Marketplace, more people are searching for apartments and even homes to purchase through this online portal. Their Business Manager platform makes it easy to manage all of your listings under one roof. The plus side is that it’s free to use.
Aside from Marketplace, it’s important to utilize Facebook advertisements as a part of your social media strategy. Advertising through the platform allows you to narrow down your audience to the exact clientele you are trying to reach.
If you’re a property management company in Katy, Texas, for example, it would be great to send targeted ads to young professionals as an affordable place to live while still maintaining close proximity to Houston. With Facebook ads, you can narrow down your audience to make sure your ads only show up in the feeds of people you want to be seeing your ads.
Demographics such as gender, income, relationship status, whether or not they have children, or if they’ve recently become engaged are just a few of the hundreds of ways in which you can target your audience.
You can also try out different advertisements through A/B testing. This is where you can see what types of ads work best. In some scenarios, you may want to test out two different types of creatives (this is the type of ad you are running) to the same audience.
When people are looking for a distraction, inspiration, or motivation, they will more than likely scroll through Instagram. This is a great place for realtors and property managers to market their listings. Instagram is about sharing beautiful and aesthetically pleasing photos or videos. There’s even an entire section on Instagram dedicated to home decor.
Show off photos of your listing as inspiration along with more up-to-date information through the use of Instagram Stories.
LinkedIn is the more professional side of social media. The platform is primarily a means of networking and for B2B interactions. While it’s not necessarily a means of connecting with potential buyers and renters, it is a way to build trust with them. Having a professional and updated LinkedIn profile will allow you to showcase your credentials and give yourself digital authority as a leader in your industry.
One platform that many realtors and property managers overlook is the use of Pinterest. As of 2021, 77% of Pinterest users are female, and 34% are between the ages of 30 and 49 years old. With the average age of home buyers currently 33 years old, this is the perfect place to share your content.
One of the most popular features of Pinterest is its use for finding home decor inspiration. Create boards that not only showcase your listings but also show off some of the interiors of your listings as well. Each pin you create can link back to one of your properties for sale or for rent which can generate more web traffic to your site. You also have the ability on Pinterest to create targeted ads with similar, but not as detailed, demographics as Facebook.
Wrapping It Up
Don’t worry about being on every single social media platform. Pick two that will work best for you based upon where your audience currently scrolls. From there, work on generating quality content to help get your listings into the right hands.
If you are interested in even more social media-related articles and information from us here at our site, then we have a lot to choose from.