When you plan to buy something online, what do you do? You visit a popular online store, check related products from different brands, compare their prices and features, and lastly, check the reviews the customers have posted regarding the product. It is a tendency for people to believe in what most users have to say. That’s why if you are an entrepreneur, you need to promote your customer reviews strategically to impress new customers.
The Power Of Customer Reviews
Do you know who the best sales representatives and marketers of your company are? They are not your employees. In fact, they are the existing customers who have already tried and tested several products and can vouch for your brand. So, if you want to use them to play a long-lasting role in your company, make sure you strategize on how to use their reviews for your business:
1. Don’t Limit Reviews To Your Website Only
Netizens spend hours on the web socializing or searching for products and services they want to purchase. So, it will be advantageous if you can make the customers know about your company before they voluntarily search for your brand.
Many third-party sites provide reviews of specific brands and their products so that enthusiastic customers can read the feedback before buying. Dava Review, for one, is a site well-known for providing accurate reviews of online marketing products.
2. Google My Business
This is your best chance to let potential customers know about your company. Using Google My Business will give you entry into the biggest and most popular search engine in the world. When customers search for related products or services, your website will top the list. However, you will also require local SEO services to maintain your position on the search engine results pages.
3. Offer Incentives
Offering incentives to existing customers for sharing their feedback on social media websites can be a positive way to promote your business. When customers write reviews, they know they will get a discount offer or a gift. This automatically creates an air of positivity, and they are most likely to provide positive reviews.
4. Wait For The Right Moment
Rushing to ask for feedback may not be the right approach, especially when you are dealing with new customers. Wait and see if they are reordering. Don’t ask for immediate feedback after the order is delivered. Give the customer a few days to use the product and then provide the review.
5. Make Customers Feel They Are A Part Of The Company
Asking suggestions or recommendations based on their feedback can be a positive way to influence the customer. When they feel they are a part of the company, they will try to provide reviews based on what they think the product could have done better.
If you can tweak a few things here and there and relaunch the product, it will make them happier, and they will come out with improved reviews. Never underestimate your customers. Use their feedback to the best effect, and you will notice thousands of new customers lining up to buy your company’s products.
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